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Following is a list of the media coverage of the company around the world for 2004.

Other years: 2007 | 2006 | 2005 | 2004  | 2003 Pre 2003
 
Country

Publication

Date Heading

Summary

Australia Financial Review 12/11/2004 Racing To Stop Car Thieves DataDot is gearing up to publicly float on the stock market. KTM is doing the issue. It has a market value of $22 million.
Australia Herald Sun- Cars Guide 5/11/2004 Some Cars Just To Easy To Score The RACV (Royal Automobile Club of Victoria) study into vehicle security, shows that a lot of manufacturers still have a long way to go to improve their vehicles security. DataDot Technology is making the largest difference to their theft ratings.
NZ New Zealand Herald 3/11/2004 Subaru's dotted line keeps car thieves at bay According to Subaru New Zealand General Manager- Wallis Dumper, no new Subaru equipped with has been stolen. NRMA Insurance has been conducting yearly ease of theft surveys for various vehicle makes, Subaru has been listed amongst the five brands that received full marks for vehicle identification this year. The NRMA assigns points for how hard a car is to break in to, how much trouble the thief has to get it going, and how easily a stolen car can be identified, which is why microdotted vehicles have shot up in ratings.
Australia Sydney Morning Herald 29/10/2004 Taking Liberties Australian car manufacturers are under fire over their vehicles exposure to theft, after an NRMA Insurance report was released. The results show that many manufacturers, particularly local manufacturers were not keeping up with the new technology that will make their cars more theft resistant and less desirable to thieves. In an effort to address rebirthing, the NRMA, were offering a new score for 'Vehicle identifiers' to encourage vehicle manufacturers to install microdot technology.
Australia The Gold Coast Bulletin 29/10/2004 Magna Tops For Security In a theft rating issued by Insurance Australia Group, the Mitsubishi Magna has been dubbed as the most secure locally-made car.  NRMA Insurance Industry Research Chief Robert McDonald, claims that sprayed onto the underside of a vehicle, make it virtually impossible for professional thieves to change the identity of stolen vehicles. 
Australia The Advertiser 29/10/2004 Luxury Beats The Thieves The SGIC is encouraging motorists to consider vehicle security when purchasing a new car. The SGIC believe manufacturers of Australian family cars are not doing enough to make their vehicles theft resistant, and are not keeping up to speed with the new technology that would make vehicles more undesirable to thieves. A study was undertaken that found luxury cars rated quite highly in terms of theft resistance. This years study gave greater attention to vehicle identification as a sound theft deterrence measure, to encourage car makers to install technology on their vehicles. 
Australia Herald Sun 29/10/2004 Aussie Icons a real steal The RACV completed a study on car security.  The study found that popular family cars remained easier to steal than expensive European imports. The RACV stated that local cars could achieve higher security ratings by using tamper proof vehicle identification such as .
Australia NRMA Media Release 28/10/2004 Don't let you car end up at the bottom of a river The NRMA believe vehicle manufacturers are not keeping up to speed with the technology that will make vehicles more theft resistant. They issued NRMA Car Theft Risk Scores for 2004, and in an effort to address rebirthing, they introduced a new score for 'vehicle identifiers', to encourage manufacturers to install
technology.
Australia Wanneroo Times Community 19/10/2004 Label Valuable Goods WA Police Office of Crime Prevention are encouraging people to identify their personal assets with DataDot technology, as they believe it makes goods significantly less attractive to thieves, and there is an increased likelihood of having them recovered in the event of theft.
Australia The Age 9/10/2004 Providing Protection The Audi A6 will be the first car in its family to be protected with . All other models will commence the  program in 2005.
Australia The Mercury 9/10/2004 Audi Going Dotty Audi has joined the likes of Subaru and BMW, and will now be standard fitting their A6's with . Audi will begin standard fitting their other models in 2005
Australia The Sunday Times 3/10/2004 Briefly The Audi A6 has achieved the highest possible score for vehicle security in Australia with the adoption of technology. The Insurance Group of Australia (IAG) issues this theft rating.
Australia MCV 1/10/2004 Rumours on the road- Audi adopts Audi will standard fit D on their A6 models from October 6, 2004. All other models will join the program commencing January 2005. Authorities in Australia and also world-wide have hailed the DataDot system as a huge step forward in combatting professional car theft. has already been attributed to reducing theft rates by up to 92% on some models.
Australia The Advertiser 30/09/2004 Brakes on Theft The Audi A6 has achieved the highest possible score for vehicle security in Australia with the adoption of . The Insurance Group of Australia (IAG) issues this theft rating. It is the first model in Audi's range to be fitted with the security, but from 2005 all Audi models will be fitted with the security. 
Australia Star 28/09/2004 Trendy Mags Hot Target For Thieves Police urge motorists to speak to local dealerships about using a security system such as to protect their valuable mag wheels, as theft of Mag wheels is commonplace.
Australia Audi 28/09/2004 New Audi A6 Achieves top marks for vehicle security Audi will be DataDotting all their A6's from October 2004, they will then extend this to their entire range in 2005. The A6 will achieve the highest total score for vehicle security of any luxury vehicle, according to the Insurance Australia Group's rating system.
Australia News Extra 24/09/2004 Stops Theft Discusses the product and its application process. Includes the manufacturers that have adopted the technology and the countries in which is operating. Police have  recognised the value of the product.  It also discusses the use of the technology in the USA.
Australia Mandurah's Coastal Times 8/09/2004 Dots to deter site robbers Building sites will be better protected against theft with the introduction of Technology. Construction site theft is a major problem for the industry, and can create significant delays in building homes. Neighbourhood Watch and the Police recommend all possessions are marked
Russia IT Today 7/09/2004 Russian Crime pays for DataDots developer DataDot is entering deals with Russia, that could see Russia dotting all their new cars by 2006. There is a decree going through parliament that may make this compulsory. The new law will require police across Russia to look for DataDots to identify recovered vehicles. There is a huge market for this technology in Russia, as theft rates are high.
South Africa Autonews 4/09/2004 Implement microdot technology now Wayne Duvenage, General Manager of the South African Vehicle Rental and Leasing Association (Savrala), is in the opinion that DataDot Technology is a breakthrough in regard to vehicle  theft and its prevention, he believes it an effective method of vehicle and component identification. He believes vehicle manufacturers and dealers also stand to benefit from the use of this technology, and wonders why some local vehicle manufacturers resist its implementation on their production lines. He believes there needs to be a unified approach by manufacturers to all adopt the technology, and fast.
Australia Weekend Courier Community 3/09/2004 DataDot Offers Solution The building industry can now be better protected against building site theft with the use of DataDot Technology. Master Builders Association of WA Housing Director Gavan Forster said DataDots should deter the criminals who  cost the industry about $50 million a year.
Russia The Manly Daily 25/08/2004 Russia is dotty for trade deal A Russian government ruling will see that all new cars bear the DataDot Identification System by 2006, while all other vehicles will have to have it applied at the time of re-registration. This follows a successful trial that was conducted between Russia and Australia last year, and now Russia wants to expand the project. The Russian  government has also signed deals with countries such as Latvia and the Ukraine, which could result in similar programs in those countries.
Australia The Age 30/07/2004 Dots Dash Ambition of Car Thieves Massive drop in theft of cars has been attributed to DataDot Technology. According to NMVTRC, in the 15 months Subaru have been applying DataDots there has been a 95% reduction in the rate of cars stolen but not recovered. NMVTRC Director is urging vehicle manufacturers to adopt DataDot Technology
Australia MX News 29/07/2004 Car Thieves on the Spot Police records show that Microdot technology is reducing car theft. The number of late model cars stolen in Victoria dropped 18% to a six year low thanks to strategies such as DataDot
Australia Victoria Police- Media Unit 29/07/2004 Spot on For Reducing Car Theft DataDot Technology is being hailed as an innovative tool in the fight against car theft. Neighbourhood Watch have recognised DataDot as an effective crime prevention initiative. Victorian Police launched Operation Vehicle Watch in 2002, and Detective Acting Inspector Paul O'Halloran said a greater adoption of the technology was proving useful in combating car theft.
Australia NMVTRC 29/07/2004 Vehicle Manufacturers Urged to Lift Their Game To Combat Theft NMVTRC warning that significant reductions in professional car theft cannot be sustained unless more vehicle manufacturers equip their vehicles with identification technology. Studies have been undertaken, that have indicated vehicles with DataDots have seen a huge reduction in theft. They believe the results indicate that professional thieves do not want the risk of handling marked vehicles.
Australia Weekend Courier Community 4/06/2004 Thieves Rob The Wrong House Assistant Police Commissioner Tim Atherton had his still under construction home, burgled. He was able to recover his freezer/fridge because it had been identified with DataDots.
South Africa   29/04/2004 Stripping Car Theft Of Gain The South African Insurance Association (SAIA) attributes lower car theft rates in South Africa to improved anti-theft technologies. They believe many stolen vehicles find their way back into the market because manufacturers are not yet building their cars with fool-proof identification systems. SAIA spokesperson Caroline DeSilva says "At the moment we're treating the symptoms not the disease. We should look at a vehicle identification system that takes the value out of stealing a motor car, such as DataDot.
USA   1/03/2004 New Technology Combats Vehicle Theft Nissan Motors of North America, will be the first vehicle manufacturer in the US to trial the effectiveness of DataDot. Nissan has allied with law enforcement agencies and DataDot Technology USA to combat the problem of the theft of Xenon headlights.
Russia Department of Economy, MED & T 26/02/2004 All Automobiles Marked Against Stealing Due to the high level of motor transport theft in the country, the Russian Ministry of Economic Development and Trade (MEDT) are financing the implementation of DataDot into Russia, after the technology was trialled and praised by a number of Russian Government organisations, including The Ministry of Internal  Affairs of the Russian Federation.

 
 

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