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New Zealand Company Status
DataDot Technology (NZ) Limited is a wholly-owned New Zealand private
company, which is the sole distributor for DataDot Technology products
in New Zealand.
Australian Company Status
DataDot Technology Limited (DDT) is an Australian public
company. The company was listed on the Australian Stock Exchange in
January 2005 under the code ‘DDT’.
Leading
the Way in Identification Technology
DDT is a global leader in the development of asset-based identification,
having developed four leading-edge identification technologies that
allow assets, and their component parts, to be uniquely marked and
identified. It’s akin to creating a unique asset-based DNA for products.
DDT’s asset identification technologies have wide product application,
and the potential to penetrate global markets in the automotive, marine,
clothing and industrial materials sectors. Our technologies by our
worldwide verification database.
Why Create a Unique Identity For Something?
Applying a unique identity to an individual item is beneficial in
numerous ways. It allows tracking and identification of the origin of
the item, as well as details of its manufacture, ownership, authenticity
and destination. It assists greatly in providing quality assurance of
component parts and manufacturing processes. It reduces criminal
activity by deterring counterfeiting and theft and assists in the
recovery and return of assets that have been stolen. To find out more
about the benefits of our identification technologies, please visit
the
Technology section
on our website.
Global Operations
DDT technologies have gained acceptance in a number of countries around
the world. DDT is currently represented in Australia, Bangladesh,
Canada, China, Hong Kong, India, Indonesia, Lithuania, Malaysia, Malta,
Mexico, the Netherlands, New Zealand, Norway, Pakistan, Poland, Russia,
South Africa, Sri Lanka, Sweden, Taiwan, Thailand, the United Kingdom
and the United States of America.
Extensive Blue Chip Customer Base
The Group’s client list includes a number of major vehicle suppliers,
including Nissan (USA), BMW (Australia), Subaru (Australia), Ford
Performance Vehicles (Australia), Audi (Australia), Porsche (Australia),
Holden Special Vehicles (Australia), Isuzu (Asia), Avis (South Africa), Mitsubishi (UK) and VW (Taiwan). Also marine
suppliers including Mercury Marine, Seafarer Boats, Haines Hunter, Tohatsu Outboards and Freedom Boats. And other
clients such as the NSW Education Department (Australia), Master
Builders Association (Australia), the Australian Broadcasting Corp., AFS
(U.S. Military service), Smith and Warren (U.S. police and fire badges),
Bank of America and AVIS (South America).
Intellectual Property
DDT closely guards its ownership of intellectual property. The company
has applied for and been granted a standard patent and an innovation
patent in Australia over its spray techniques. These patents allow the
Company to claim rights to the technology to the exclusion of
competitors up to 2021 (the standard patent) and 2009 (the innovation
patent). The innovation patent was challenged in Australia during 2003.
In the resulting litigation, the Australian Federal Court upheld the
patent. The Australian patents are derived from an initial patent
application filed in the United States of America in November 2000. An
international patent application, and applications in a range of
countries, also derive from that initial application. In addition, DDT
has proprietary ownership in various machines used in its manufacturing
process due to the custom design and internal assembly of these
machines. |
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