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Following is a list of the media coverage of the company around the world for 2006.

Previous years: 2005 |
2004  |   2003 Pre 2003
 
Country Publication Date Heading Summary
New Zealand New Zealand Herald 5/7/2007 Subaru takes insurance high ground
Subaru plans to offer its own insurance to counter its reputation as one of the most stolen cars in NZ. All Subaru sold new in NZ since 2003 have been sprayed with DataDots, so thieves have been targeting used imports which are not marked with DataDots. Theft statistics do not distinguish between the two categories, so theft reductions are not accurately measured, unlike in Australia, where Subaru theft rates have dropped 93% since the implementation of DataDots.
New Zealand The Press 4/7/2007 Govt Stands by Vehicle Marking
The NZ government is standing by its plan for mandatory WOVM for imported vehicles from next month, with several auto companies considering implementing them prior to the government mandatory date, as they feel it is such an effective measure.
New Zealand Gisborne Herald 3/7/2007 DataDotted Subarus foil thieves
More on Subarus DataDot initiatives and its support of WOVM.
New Zealand South Waikato News 13/6/2007 DataDot Revolution
Recordit and Federated Farmers is partnering to launch an initiative to encourage rural residents to mark their farming and personal belongings with Datadots.
New Zealand Petone Herald 30/5/2007 Police Provide Tips on Preventing Car Crime
Security packs which include information about DataDots, have been distributed to 1,400 residents identified as living in a high-risk vehicle crime residence.
police provide tips.pdf
New Zealand Whakatane Beacon 25/5/2007 Compulsory Microdots a major blow to car thieves
WOVM in the news again. The decision for mandatory vehicle marking is expected to strike a major blow against organised car theft crime rings who are currently stealing cars at the rate of one every 85 minutes. Insurance premium cuts will also be ushered in as car theft rates plummet.
New Zealand River City Press 11/5/07 Govt move to make car marking compulsory will deal mega blow to organised crime
New Zealand Nelson Mail March 30th, 2007 New Zealand schools have been struck with a spate of laptop thefts. Police have encouraged schools to DataDot their equipment as a future deterrent.
New Zealand Waitako Times March 31st, 2007 The Police association states that car vehicle theft could reduce by 50% over the next 10 years if compulsory WOVM and immobilisation are instated for vehicle less than 15 years old
New Zealand The Ensign March 2007

Police and Federated Farmers are supporting a national initiative to implement DataDotDNA use in farming properties. The initiative aim is to help farmers and their families avoid the personal risks potentially incurred from confronting intruders, and cut theft of "high risk possessions"

New Zealand Shift October 2006 No excess on theft Star Insurance believes that DataDotDNA reduces the risk of theft to a point that it will waive the theft excess for any bike stolen which has DataDots applied
New Zealand Police News October 2006 Initiatives to reduce car theft may be stymied Click for article here
New Zealand The New Zealand Herald 8/7/2006 Curse of the Car Thieves More than 36,000 vehicles were stolen in New Zealand last year - about one every 15 minutes - in a black industry that insurance companies say is costing the country at least $120 million a year.
Australia Sydney Morning Herald 3/02/06 Going, going..gorne The Holden Monaro was Australia's best selling sports car for four years, and when the last ever Monaro was sold on E-bay, it came with specially designed DataDotDNA. The Dots contained the car's ID number and the signature of the designer.
Australia FEN 31/01/2006 How are you tracking? DataDotDNA and DataTraceDNA are compared to RFID, barcodes and other identification technology.