Genuine OEM products are sold in the grey market sometimes alongside counterfeit items by the same diverters. The problem is that they do not care about quality control or whether a product is legitimate.

DataTraceID’s brand protection programs help to reduce the possibility that brand owners’ products end up in unauthorized channels and if they do it allows for your customers to digitally authenticate and provide real-time geo-tag information of these items.

DataTraceID’s brand protection programs help to reduce the possibility that brand owners’ products end up in this unauthorized and unintended supply chains. We coordinate with the brand owners and review their current supply chain processes.

The goal of this review is to identify potential conflicts and recommend best practices and help our customers implement and improve processes and information systems that will provide the analysis and reporting for product tracking for the life-cycle of the product.

We also provide enforcement strategies that help our clients to respond in real-time to potential threats to their products and/or brand.