The Directors of DataDot Technology Limited (ASX:DDT) are pleased to announce that its anti-counterfeiting subsidiary company DataTrace DNA Pty Limited is responding to growing and changing opportunities in its market by adding products and capabilities it offers to its customers.<\/p>\n\n\n\n
To reflect these additional offerings, DataTraceDNA Pty Ltd is to be renamed DataTraceID Pty Ltd and its technology platforms will be offered under the following brands:<\/p>\n\n\n\n
DataTrace SPECTRO: Covert Taggant Systems (formerly known as DataTraceDNA)
DataTrace RFIT: Radio Frequency Integrated Technologies
DataTrace DNA: Synthetic DNA Barcodes
DataTrace DOT: Non-Serialised Provenance Dots
DataTrace CONSUMER: Complementary Overt Security Features
DataTrace CONSULT: Brand Protection Consultancy Services<\/p>\n\n\n\n
DataTrace DNA Pty Ltd was formed as a JV between the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and DDT in 2005 to commercialise a jointly developed covert taggant technology known as DataTraceDNA. In November 2010, DataTrace DNA Pty Ltd became a wholly-owned subsidiary of DDT.<\/p>\n\n\n\n
Since then, the market has changed and so has the company. From being a supplier of a single technology, the company has become a leading supplier of multi-layered authentication and brand protection solutions offering multiple technology platforms.<\/p>\n\n\n\n