img14_2(1)The counterfeiting industry is a well recognized economic parasite, cutting company profits, subverting government tax revenue and damaging brand reputations. The market value of counterfeit goods globally is estimated to be significantly larger than US$1 trillion annually.

Originally founded as a joint venture between the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and the ASX listed company DataDot Technology Ltd (DDT), DataTraceID Pty Ltd is now a wholly owned subsidiary of DDT.

DataTraceID Pty Ltd is a global leader for anti-counterfeiting and brand protection solutions, working with many well-known brands and government authorities in a number of countries.

We are able to address all four of the major illicit trade issues affecting international companies:
• Counterfeiting
• Illegal Warranty Claims
• Third Shift Production
• Grey imports

Key Industries

The flexibility of our technologies allows us to service most industries.

Selected industries and market segments we are currently active in include:

• Pharmaceuticals and HealthCare Devices
• Food and Beverage
• Automotive Parts and Consumables
• Fast Moving Consumer Goods
• Value Brands
• Governments
• National Security & Defence
• Gaming
• Industrial Assets
• Bulk Materials

Solution Benefits

Our expert team has designed customized solutions for multiple industries to suit a wide variety of processes and manufacturing techniques without disrupting production or incurring additional investments in machinery. We are able to offer cost-effective solutions that deliver the security you need to achieve a fast return on your investment.

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