Hire & Rental


How much is Asset Theft costing your hire & rental business?

With property theft an ever-growing problem today, it is essential to take appropriate measures to protect your company's assets. A single theft incident can adversely affect the quality of service your business can provide, and can have the following implications:

  • disruption to equipment hire bookings
  • additional costs to replace assets and rectify damage
  • higher insurance premiums and claims costs
  • potential health and safety issues and legal claims

Why DataDotDNA® is the Trusted Choice in Theft Prevention

For over 20 years DataDotDNA has been successful in protecting assets globally across a range of industries. Using our patented microdot marking technology, DataDotDNA has saved companies millions of dollars each year by preventing theft of company assets.

DataDotDNA is a superior quality solution that is simple and cost effective to implement and proven to cut theft by 94%.

DataDotDNA® has protected the assets of these major companies…

How does DataDotDNA® work?

  • Thousands of DataDots are sprayed or brushed on to various locations on your items, and are suspended in a UV security adhesive
  • The unique code on each DataDot is then stored on a secure global database, which can be accessed by police if your property is stolen
  • The DataDots are almost invisible to the naked eye, but can be detected by a UV light and magnifying device
  • It's virtually impossible to locate and remove all the DataDots, making it extremely difficult for thieves to sell your property, without fear of being caught
  • Warning stickers act as a further deterrent to thieves

The Benefits of using DataDotDNA®

Simple to Implement

Cost Effective

Mark & Protect Assets for Identification

Reduce Theft & Eliminate Losses

Strong ROI

Superior Quality (ISO standard)

Case Studies: DataDotDNA® in Action

  • US utility was experiencing significant annual losses and business disruption from equipment and asset theft; business disruption from theft was negatively impacting customer service levels and safety, and the company reputation was tarnished; immediately after implementing the DataDotDNA® solution, theft was entirely eliminated and this result has been sustained for more than 2 years
  • Canadian utility installed DataDotDNA® on 48 sites over a three year period and they benefited from an excellent theft deterrent success; one sub-station was previously subject to monthly theft attacks for metals; following marking by DataDot Technology, they subsequently had no thefts for over three years
  • US utility experienced extensive copper theft (US$1.4 million stolen in 18 months); after implementing DataDotDNA® solution, they only had 2 small losses in the following 18 months
  • Australian utility experienced 48 thefts in 18 months; after implementing DataDotDNA® solution, they only had 2 small losses in the following 9 months

“The Palm Bay Police Department strongly encourages the use of the DataDot products and supports the efforts of everyone, from citizens, businesses, pawn and secondhand dealers, and the automotive industry to employ DataDot Technology to deter and detect crime.”

Chief William B Berger – Palm Bay Police Department