Hire & Rental
HOW TO REDUCE YOUR THEFT BY UP TO 94% AND PROTECT YOUR COMPANY'S BOTTOM LINE AND ASSETS
How much is Asset Theft costing your hire & rental business?
With property theft an ever-growing problem today, it is essential to take appropriate measures to protect your company's assets. A single theft incident can adversely affect the quality of service your business can provide, and can have the following implications:
- disruption to equipment hire bookings
- additional costs to replace assets and rectify damage
- higher insurance premiums and claims costs
- potential health and safety issues and legal claims
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/handr1.jpg)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/handr2.jpg)
Why DataDotDNA® is the Trusted Choice in Theft Prevention
For over 20 years DataDotDNA has been successful in protecting assets globally across a range of industries. Using our patented microdot marking technology, DataDotDNA has saved companies millions of dollars each year by preventing theft of company assets.
DataDotDNA is a superior quality solution that is simple and cost effective to implement and proven to cut theft by 94%.
DataDotDNA® has protected the assets of these major companies…
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/consolenergy1.png)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/georgiapac1.jpg)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/cps_energy1.png)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/ericsson1.jpg)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/att1.jpg)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/water11.jpg)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/xcelenergy11.jpg)
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/conedison11.jpg)
How does DataDotDNA® work?
- Thousands of DataDots are sprayed or brushed on to various locations on your items, and are suspended in a UV security adhesive
- The unique code on each DataDot is then stored on a secure global database, which can be accessed by police if your property is stolen
- The DataDots are almost invisible to the naked eye, but can be detected by a UV light and magnifying device
- It's virtually impossible to locate and remove all the DataDots, making it extremely difficult for thieves to sell your property, without fear of being caught
- Warning stickers act as a further deterrent to thieves
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/dot.png)
The Benefits of using DataDotDNA®
Simple to Implement
Cost Effective
Mark & Protect Assets for Identification
Reduce Theft & Eliminate Losses
Strong ROI
Superior Quality (ISO standard)
Case Studies: DataDotDNA® in Action
![](http://www.datadotdna.com/wp-content/themes/datadotdna_1.0.7/img/deterrance/hire/power_station.jpg)
- US utility was experiencing significant annual losses and business disruption from equipment and asset theft; business disruption from theft was negatively impacting customer service levels and safety, and the company reputation was tarnished; immediately after implementing the DataDotDNA® solution, theft was entirely eliminated and this result has been sustained for more than 2 years
- Canadian utility installed DataDotDNA® on 48 sites over a three year period and they benefited from an excellent theft deterrent success; one sub-station was previously subject to monthly theft attacks for metals; following marking by DataDot Technology, they subsequently had no thefts for over three years
- US utility experienced extensive copper theft (US$1.4 million stolen in 18 months); after implementing DataDotDNA® solution, they only had 2 small losses in the following 18 months
- Australian utility experienced 48 thefts in 18 months; after implementing DataDotDNA® solution, they only had 2 small losses in the following 9 months