DataTraceID Pty Ltd is a global leader for anti-counterfeiting and brand protection solutions, working with many well-known brands and government authorities in a number of countries.


DataTraceID is a solutions provider. DataTraceID provides brand protection technologies and services to original equipment manufacturers (OEMs), packaging and converters, label and print makers, as well as directly to organizations and government agencies. These services protect critical infrastructures such as agriculture, government, banking, defense, law enforcement, consumer products, transportation, and public health.

“The DataTrace Authentication system is an important security feature for Crown Resorts. In particular, the ability to have denomination specific codes in a covert anti-counterfeit solution is something that gives us an extra level of assurance and further reinforces the importance that Crown Resorts places on the integrity of its gaming operations.”

Sean Knights | Executive General Manager - Table Games
Crown Melbourne Limited


DataTraceID brand security solutions are used in a wide variety of applications, protecting brand owners worldwide.