Liability Reduction

Counterfeiting impacts all consumer products and generates potential liability to the brand owners in the form of false claims, lawsuits, recalls, brand name degradation, increase insurance premiums and loss of sales.

We provide brand owners the ability to reduce their liability and the potential harm to brand reputation caused by counterfeiters and black market trade.

DataTraceID provides a multi-layered brand protection and authentication solution.

With our comprehensive brand management program, we help brand owners to track and verify the authenticity of their products, from the beginning to the end of the product’s life cycle.