Our Team - DataDot Technology Ltd

Ray CarrollNon Executive Director

B.Arts (Criminal Justice Admin)

Appointed in May 2019, Ray Carroll is an Independent Non-Executive Director and Chairman of DataDot Technology Ltd [ASX: DDT]. Ray was the driving force behind the establishment and success of Australia’s National Motor Vehicle Theft Reduction Council (NMVTRC) and served as its Executive Director for over 19 years. He is an internationally recognised authority on developing and implementing strategic solutions to crime issues. In his former role Ray devised the world’s first comprehensive criteria and performance specification for whole of vehicle marking.

His endorsement and advocacy for DataDot’s micro-dot identification system globally was the catalyst for the acceptance and growth of micro-dot identification in multiple markets across the world. Ray’s appointment brings to the Company an unsurpassed level of experience in fostering collaboration across multiple industry sectors, government agencies and the community sector to achieve desired outcomes. Ray secured and managed over $40 million dollars in direct funding to the NMVTRC and generated over $600 million expenditure by government agencies and motor-related industries to implement NMVTRC facilitated reforms. During his tenure, vehicle crime in Australia reduced by over 70% delivering on-going insurance and community savings of more than $400 million per year in vehicle crime-related costs.

Brad KellasExecutive Director

In May 19, as a result of an EGM, Brad the founder of PropertyVAULT became the Managing Director of DataDot Technology Ltd.

Brad is a decorated former Detective from the Victoria Police with 21 years’ experience, where for the most part of his career he specialised in organised crime, corporate fraud, kidnapping, blackmail, extortion, product contamination and large scale stolen property investigations.

In 2015, Brad saw the opportunity that social media and a custom-built platform combined with a specialist service could have on countering bike theft and property crime in general. In late 2015, Brad commenced a fulltime commitment to developing the BikeVAULT website (prelude to PropertyVAULT) coupled to a specialist victim and police service solution. BikeVAULT is now the number one platform and service to counter bike theft in Australia, with recoveries exceeding 1.5 million.

Never losing sight of the overall goal, Brad and his small team of former police and an expert developer have continued to hone and expand on the offering to deliver a world-class police and public accessible platform to counter property crime.

Brad has the vision, drive and experience to incorporate the PropertyVAULT and DataDot solution to enhance and increase sales of microdots and trace into DataDots existing and new markets. Backing up his commitment and belief, Brad has invested in DataDot and is the largest shareholder with a 10.35% holding.

David LloydNon Executive Director

B.Sc. (ANU), Grad Dip Business (UQ), MBA with Distinction (INSEAD)

David is an experienced senior executive specialising in strategy, new technologies, business development, ventures and partnerships, skills essential for successfully turning around the DataDot business. As a senior executive at Qantas and previously Virgin Blue, David has been architect of several high-profile alliances with other airlines as a well as a joint venture with the Government of Samoa, demonstrating his ability to build valuable commercial relationships. While at Virgin Blue he designed the Velocity Frequent Flyer program. David has a keen appreciation of the potential value of DataDot assets to be leveraged into growth opportunities. Previously David has worked internationally as a consultant with the Boston Consulting Group and Arthur Andersen Business Consulting, and was a project manager for the Sydney Organising Committee for the Olympic Games. As David brings with him a customer viewpoint to both DataDot product and service offerings.